BASED IN Bangalore
India
Available ALL AROUNd
worldwidE
Problem solver
Designer
01
//ABOUT ME
Designer
//ABOUT ME
Designer
I’m Manulal, a Product Design Leader with over 17 years of experience building and scaling digital products that solve real business problems.
I have led large design teams and driven product strategy across Ecommerce, Healthcare, Real Estate, and Service-based industries. Most recently, I headed Product Design at a leading online meat delivery platform and previously led design initiatives for a major healthcare technology company.
My strength lies in connecting business goals with user needs — transforming complex problems into intuitive, scalable, and measurable product experiences.
I believe great design is not just about aesthetics — it’s about clarity, performance, and impact.
I’m Manulal, a Product Design Leader with over 17 years of experience building and scaling digital products that solve real business problems.
I have led large design teams and driven product strategy across Ecommerce, Healthcare, Real Estate, and Service-based industries. Most recently, I headed Product Design at a leading online meat delivery platform and previously led design initiatives for a major healthcare technology company.
My strength lies in connecting business goals with user needs — transforming complex problems into intuitive, scalable, and measurable product experiences.
I believe great design is not just about aesthetics — it’s about clarity, performance, and impact.
02
//Work
2008 - 2026
//Work
2008 - 2026
Few B2C
Designs
Design. Ship. Iterate.
I work to solve, eat to refuel ideas, work out to sharpen discipline, sleep to let insights breathe— and wake up to design it better than yesterday.
Knowl
Ai
Knowl
Ai
Knowl
Ai
Knowl
Ai
02
//Work
2008 - 2026
//Work
2008 - 2026
Few B2B/ Saas
Designs
Design. Ship. Iterate.
I work to solve, eat to refuel ideas, work out to sharpen discipline, sleep to let insights breathe— and wake up to design it better than yesterday.
02
//Work
2008 - 2026
//Work
2008 - 2026
Design Systems
One of my most significant projects—crafted the Helyx Design System for the Licious consumer app, built not just for designers, but thoughtfully tailored for developers and product managers too.
Case study in progress
(Licious Design System)
Case study in progress
(mfine Design System)
Case study in progress
(mfine Design System)
03
//Skills
Innate
//Skills
Innate
WHAT I DO
What I Bring to the Table
Product strategy & UX vision
Defining clear product direction by aligning user needs with long-term business objectives.
Design leadership & team building (30+ designers managed)
Building, mentoring, and scaling high-performing design teams that deliver consistent, high-quality outcomes.
End-to-end product design (Research → Wireframes → UI → Launch)
Leading the complete product lifecycle from discovery and research to launch and post-release optimization.
Design systems & scalable frameworks
Creating robust design systems that ensure consistency, speed, and scalability across products.
Data-driven decision making
Leveraging analytics, user insights, and experimentation to inform impactful design decisions.
Cross-functional collaboration with Product & Engineering
Partnering closely with product managers and engineers to translate strategy into seamless execution.
Growth & conversion-focused UX optimization
Designing experiences that improve engagement, retention, and measurable business growth.
Product strategy & UX vision
Defining clear product direction by aligning user needs with long-term business objectives.
Design leadership & team building (30+ designers managed)
Building, mentoring, and scaling high-performing design teams that deliver consistent, high-quality outcomes.
End-to-end product design (Research → Wireframes → UI → Launch)
Leading the complete product lifecycle from discovery and research to launch and post-release optimization.
Design systems & scalable frameworks
Creating robust design systems that ensure consistency, speed, and scalability across products.
Data-driven decision making
Leveraging analytics, user insights, and experimentation to inform impactful design decisions.
Cross-functional collaboration with Product & Engineering
Partnering closely with product managers and engineers to translate strategy into seamless execution.
Growth & conversion-focused UX optimization
Designing experiences that improve engagement, retention, and measurable business growth.
Product strategy & UX vision
Defining clear product direction by aligning user needs with long-term business objectives.
Design leadership & team building (30+ designers managed)
Building, mentoring, and scaling high-performing design teams that deliver consistent, high-quality outcomes.
End-to-end product design (Research → Wireframes → UI → Launch)
Leading the complete product lifecycle from discovery and research to launch and post-release optimization.
Design systems & scalable frameworks
Creating robust design systems that ensure consistency, speed, and scalability across products.
Data-driven decision making
Leveraging analytics, user insights, and experimentation to inform impactful design decisions.
Cross-functional collaboration with Product & Engineering
Partnering closely with product managers and engineers to translate strategy into seamless execution.
Growth & conversion-focused UX optimization
Designing experiences that improve engagement, retention, and measurable business growth.
Product strategy & UX vision
Defining clear product direction by aligning user needs with long-term business objectives.
Design leadership & team building (30+ designers managed)
Building, mentoring, and scaling high-performing design teams that deliver consistent, high-quality outcomes.
End-to-end product design (Research → Wireframes → UI → Launch)
Leading the complete product lifecycle from discovery and research to launch and post-release optimization.
Design systems & scalable frameworks
Creating robust design systems that ensure consistency, speed, and scalability across products.
Data-driven decision making
Leveraging analytics, user insights, and experimentation to inform impactful design decisions.
Cross-functional collaboration with Product & Engineering
Partnering closely with product managers and engineers to translate strategy into seamless execution.
Growth & conversion-focused UX optimization
Designing experiences that improve engagement, retention, and measurable business growth.
03
//Leadership & Impact
Innate
//Leadership & Impact
Innate
Leadership & Impact
Built and scaled high-performing design teams
Hired, mentored, and structured multidisciplinary design teams aligned to product vision and business goals.
Built and scaled high-performing design teams
Hired, mentored, and structured multidisciplinary design teams aligned to product vision and business goals.
Built and scaled high-performing design teams
Hired, mentored, and structured multidisciplinary design teams aligned to product vision and business goals.
Established structured design processes
Implemented clear workflows, review systems, and best practices to improve quality and delivery speed.
Established structured design processes
Implemented clear workflows, review systems, and best practices to improve quality and delivery speed.
Established structured design processes
Implemented clear workflows, review systems, and best practices to improve quality and delivery speed.
Introduced design systems for consistency & speed
Developed scalable design systems that accelerated production while maintaining brand and UX consistency.
Introduced design systems for consistency & speed
Developed scalable design systems that accelerated production while maintaining brand and UX consistency.
Introduced design systems for consistency & speed
Developed scalable design systems that accelerated production while maintaining brand and UX consistency.
Reduced design-to-development friction
Streamlined collaboration between design and engineering to ensure smoother handoffs and faster releases.
Reduced design-to-development friction
Streamlined collaboration between design and engineering to ensure smoother handoffs and faster releases.
Reduced design-to-development friction
Streamlined collaboration between design and engineering to ensure smoother handoffs and faster releases.
Delivered products impacting millions of users
Led product initiatives that reached large-scale audiences and drove measurable business outcomes.
Delivered products impacting millions of users
Led product initiatives that reached large-scale audiences and drove measurable business outcomes.
Delivered products impacting millions of users
Led product initiatives that reached large-scale audiences and drove measurable business outcomes.
05
//ME
By Birth
//ME
By Birth
Design is not my profession—it’s my passion. I feel most alive when I’m creating, shaping ideas into meaningful experiences. I’m deeply driven by solving problems, and nothing excites me more than turning thoughtful design into real impact by improving clarity, usability, and conversion.
06
//Stats
Metrics
//Stats
Metrics
Global Clients
Global Clients
Global Clients
years of experience
years of experience
years of experience
Awards Won
Awards Won
Awards Won
Users
Users
Users
Users
07
//Experience
2008 - Present
//Experience
2008 - Present
EXPERIENCE
Licious
Head of Product Design
2023 - Present
At Licious, I led a team of 20+ designers and headed the entire Product Design function across consumer experience, post-order journeys, supply, and retail platforms. I built the Licious Design System from the ground up for both the consumer app and internal tools, ensuring consistency and scalability. I spearheaded multiple product revamps that significantly improved user conversion and key business metrics. Additionally, I designed and delivered all major internal tools used to control, operate, and manage core services across the organization.
Licious
Head of Product Design
2023 - Present
At Licious, I led a team of 20+ designers and headed the entire Product Design function across consumer experience, post-order journeys, supply, and retail platforms. I built the Licious Design System from the ground up for both the consumer app and internal tools, ensuring consistency and scalability. I spearheaded multiple product revamps that significantly improved user conversion and key business metrics. Additionally, I designed and delivered all major internal tools used to control, operate, and manage core services across the organization.
Licious
Head of Product Design
2023 - Present
At Licious, I led a team of 20+ designers and headed the entire Product Design function across consumer experience, post-order journeys, supply, and retail platforms. I built the Licious Design System from the ground up for both the consumer app and internal tools, ensuring consistency and scalability. I spearheaded multiple product revamps that significantly improved user conversion and key business metrics. Additionally, I designed and delivered all major internal tools used to control, operate, and manage core services across the organization.
mfine
Sr. Manager Product Design (Head of Design)
2017 – 2023
At mfine, I was one of the first employees and the founding designer. I built the product from the ground up, shaping the end-to-end user experience. I also led and mentored a design team of 10+ designers, driving design strategy and execution across the platform.
mfine
Sr. Manager Product Design (Head of Design)
2017 – 2023
At mfine, I was one of the first employees and the founding designer. I built the product from the ground up, shaping the end-to-end user experience. I also led and mentored a design team of 10+ designers, driving design strategy and execution across the platform.
mfine
Sr. Manager Product Design (Head of Design)
2017 – 2023
At mfine, I was one of the first employees and the founding designer. I built the product from the ground up, shaping the end-to-end user experience. I also led and mentored a design team of 10+ designers, driving design strategy and execution across the platform.
Zinios
Sr.UI UX Designer
2016 – 2017
Worked with multiple well-known clients across diverse industries, gaining broad exposure to different design challenges and domains. Contributed to several high-impact projects, including mfine, which was one of Zinios’s key clients at the time. My work for mfine was highly appreciated by their leadership team, leading to a direct hire into the mfine core product team.
Zinios
Sr.UI UX Designer
2016 – 2017
Worked with multiple well-known clients across diverse industries, gaining broad exposure to different design challenges and domains. Contributed to several high-impact projects, including mfine, which was one of Zinios’s key clients at the time. My work for mfine was highly appreciated by their leadership team, leading to a direct hire into the mfine core product team.
Zinios
Sr.UI UX Designer
2016 – 2017
Worked with multiple well-known clients across diverse industries, gaining broad exposure to different design challenges and domains. Contributed to several high-impact projects, including mfine, which was one of Zinios’s key clients at the time. My work for mfine was highly appreciated by their leadership team, leading to a direct hire into the mfine core product team.
Utile
Sr. UI UX Designer
2012 - 2016
Worked with several leading real estate and enterprise clients across various industries. Collaborated on projects for prominent U .S.-based companies, including US Navy Federal Credit Union, Zillow, and Proxio Pro, among others. Gained extensive experience in designing high-quality digital products for global clients, ensuring strong visual appeal and usability.
Utile
Sr. UI UX Designer
2012 - 2016
Worked with several leading real estate and enterprise clients across various industries. Collaborated on projects for prominent U .S.-based companies, including US Navy Federal Credit Union, Zillow, and Proxio Pro, among others. Gained extensive experience in designing high-quality digital products for global clients, ensuring strong visual appeal and usability.
Utile
Sr. UI UX Designer
2012 - 2016
Worked with several leading real estate and enterprise clients across various industries. Collaborated on projects for prominent U .S.-based companies, including US Navy Federal Credit Union, Zillow, and Proxio Pro, among others. Gained extensive experience in designing high-quality digital products for global clients, ensuring strong visual appeal and usability.
Impala
Web Designer
2008 - 2012
An Israel-based service company, designing numerous web experiences for international clients. Focused on creating visually engaging and user-friendly websites during a time when mobile applications were not yet prevalent. Gained valuable exposure to global design standards and cross-cultural design collaboration.
Impala
Web Designer
2008 - 2012
An Israel-based service company, designing numerous web experiences for international clients. Focused on creating visually engaging and user-friendly websites during a time when mobile applications were not yet prevalent. Gained valuable exposure to global design standards and cross-cultural design collaboration.
Impala
Web Designer
2008 - 2012
An Israel-based service company, designing numerous web experiences for international clients. Focused on creating visually engaging and user-friendly websites during a time when mobile applications were not yet prevalent. Gained valuable exposure to global design standards and cross-cultural design collaboration.
WhatPeopleSay
WhatPeopleSay
AJIT NARAYANAN
EX-CTPO: Myntra, mfine, Licious
CTPO: Reliance Retail
Manu is my go-to person for all design needs. His product thinking and problem-solving skills are truly impressive. I’ve had the privilege of working with Manu for nearly nine years, and it has always been a great experience. He is not only an exceptional design leader but also one of the kindest human beings I have ever worked with.
ASHUTOSH LAWANIA
CO-Founder: Myntra, mfine
Manu was the first designer and design leader at mfine, building the product end-to-end from the ground up. In the early days, there were no Product Managers — every feature and product experience was thoughtfully designed by Manu in collaboration with Ajit. He is truly an exceptional designer and leader.
PRASAD KOMPALLI
CO-FOUNDER: mfine
Manu was one of the initial employees at mfine and played a key role in building the product end-to-end. I’ve always been amazed at how quickly he delivers high-quality designs — in fact, I’ve often asked him how he manages to work so fast. His designs are consistently impressive, thoughtful, and executed with remarkable speed.
MANISH DAS
SR. PRODUCT DESIGNER
Manu is the best Design Manager I’ve worked with. When he joined Licious, I was a Motion Graphic Designer. He recognized my potential, gave me opportunities in product design, and mentored me throughout the transition. Today, I’m a Senior Product Designer, and I truly credit Manu’s leadership for my growth.
Let'S WORK
TOGETHER
BASED IN Bangalore,
India
Design Leader
Product Designer
Let'S WORK
TOGETHER
BASED IN Bangalore,
India
Design Leader
Product Designer
Let'S WORK
TOGETHER
Let'S WORK
TOGETHER
BASED IN Bangalore,
India
Design Leader
Product Designer